YouTube is expanding the availability of “Shorts”, its TikTok competitor video creator to over 100 countries starting from today. The company started the service as a trial in early 2021 in India, then it released late last year in beta version in the US. When the company first introduced the format, anyone could view a Short. However, only those in about two dozen countries could access the tools YouTube created for filming and editing Shorts. In today’s announcement, the company is making those tools widely available, which means you will be able to see more and more of the clips appear on the platform from various countries.
YouTube’s embrace of short-form videos comes just as TikTok itself becomes a bit more like YouTube. At the start of July, the company, following months of testing, gave all of its users the ability to record clips up to three minutes long. In dropping its 60-second limit, TikTok said its goal was to give creators more flexibility.