It is almost official that, TikTok is expanding into job recruitment. As of today, the company has launched a pilot program that allows people in the US to apply for the entry, associate, and senior-level positions by tagging videos they upload to the platform using the #TikTokResumes hashtag. As a pilot program, approximately three dozen companies are taking part in their hiring needs. Companies can manage by visiting TikTok’s dedicated resumes website.
The participating company believes there’s an opportunity to bring more value to people’s experience with TikTok by enhancing the utility of the platform as a channel for recruitment. And while it might seem strange for TikTok to push its users to upload video resumes, it’s a reflection of the fact the platform was never just about viral dance videos anymore.