TikTok is experimenting with a set of developer tools that will help creators build augmented reality effects on the app. The new platform that TikTok is experimenting with is called TikTok Effect Studio. The private beta version has been released as TechCrunch reported.
TikTok has stated that it will simply be an “experiment” and may not officially launch the platform. Snap and Facebook have their own AR developer tools to encourage users to build their own effects for camera. It will have the additional benefit of keeping the audience engaged on the respective platforms. Social media consultant Matt Navarra first spotted the Effects Studio. The sign-up page does not provide any details on the tools provided in the platform. To sign-up, a user has to give their name, email, TikTok username, years of experience in developing AR tools, and whether they plan to create effects for personal or business use.
The site is still under development even though it was launched at the beginning of this month. It has been launched only in select markets which include the US. A TikTok spokesperson told TechCrunch that TikTok is experimenting with new ideas on enhancing the TikTok experience. He added that “Currently, we’re experimenting with ways to give creators additional tools to bring their creative ideas to life for the TikTok community.”
This launch of an AR tools platform will make TikTok more competitive in the market when compared to similar platforms.