Mirthy is a platform where people over 60s can conduct or participate in activities that will allow socializing online and slowly offline too. It hopes to become the “go-to platform for all over 60s’ social, physical and financial needs” thereby getting hold of a large and rich market. Mirthy aims at this age group simply because they are now slowly turning into their retirement age but are still active. Since their social interaction will decrease drastically because of leaving work and there is increased loneliness induced by the COVID lockdowns, Mirthy finds a solution for this with their platform.
Mirthy has successfully raised $1.1 million pre-Seed funding which was led by Ascension’s ‘Fair By Design’ fund. The funding was also joined by Ada Ventures, Redrice Ventures, and True.
Mirthy was found by Alex Ramamurthy and Dhruv Haria who took inspiration from their parents’ life. They saw how social isolation and loneliness affected their parents’ mental health. Ramamurthy told “Both Dhruv and I witnessed the effects retirement was having on our parents. We noticed how their wellbeing was being affected by their decreasing social circles and the increasing inactive free time they had alone.”
The startup has over 35,000 users and was launched in April 2020. The users on the platform will be able to access a wide variety of activities ranging from belly dancing workshops to history lectures which will most probably be hosted by people over the age of 60. Mirthy is not the sole startup in this area. The Joy Club, Hello Revel, and GetSetUp are similar startups. What makes Mirthy unique is that the platform is mostly run “by over 60s for 60s” as claimed by the startup.