Microsoft acquired a startup called Clipchamp, that could enhance the video editing experience in Microsoft’s software suite. Clipchamp is popular for its in-browser video creation and editing tool. Microsoft commented on Clipchamp’s approach featuring a simple web app with provisions for easy video processing enabling full computing power of a PC with GPU acceleration. Microsoft added that it was earlier restricted to conventional video applications.
Clipchamp’s software mainly focuses on non-professionals and non-creatives. These are for people who do not possess or know how to use specialized software for editing videos. Alexander Dreiling, CEO of Clipchamp said that their goal is to allow everyone to talk about something worth sharing with people all over the world. He added that they will continue to make the video editing process easier and more fun.
Reports note that both the companies have not shared more details on the acquisition. Clipchamp boasted of 17 million registered users with an adoption rate that goes up 54 percent every year, in July. The startup witnessed massive growth in 9:16 aspect ratio exports. These are commonly used for TikTok, Instagram, and Facebook Stories. Microsoft and Google were Clipchamp’s clients before the acquisition. Microsoft has not revealed how it will offer Clipchamp services to its users. It called the Clipchamp tool a “natural fit” for its productivity experience in Microsoft 365. Reports claim that Microsoft might launch a process to turn Clipchamp users into Microsoft subscribers in the future.