Koo app is an Indian rival of the social media giant Twitter. Recently the news about many of India’s politicians abandoning their Twitter accounts and joining Koo came out. This is to promote the use of Indian apps rather than Twitter which was unable to comply with India’s new IT rules.
Koo app has managed to stand strong against Twitter so far. Now the app has rolled out a new feature similar to Twitter’s blue-tick verification. Called ‘Eminence’, the yellow tick symbolizes and celebrates a user’s eminence, achievements, abilities, and professional standing. The company said in a statement that “it implies that the user is well-regarded in the Indian framework be it an artist, scholar, sportsperson, politician, businessperson or a person from any other field”.
The requests received from the users will undergo evaluations that the platform has laid out. The criteria for Eminence will be updated in the months of March, June, September, and December every year. Now almost 1 percent of the requests have been awarded Eminence. The platform will give importance to these users in their respective fields. Aprameya Radhakrishna is the co-founder and CEO at Koo who commented that the process will stand by the realities of India and will make the platform a responsible platform.
Koo was founded in 2020 and is a microblogging platform that has support for many Indian languages.