Instagram is introducing adverts in Instagram Reels. The app’s video feed TikTok clone will start including adverts today across the globe. They’ll look just like any other full-screen Reel, looping, up to 30 seconds long and will appear in between other clips. Ads will be identified by a small “sponsored” tag below the name of the advertiser’s account.
Also in the same vein, you’ll be able to skip or interact with the adverts by commenting, liking, saving or sharing them. Though, most brands would probably prefer if you hit the shop button and actually purchased something. Instagram says that you’ll see the adverts wherever you view Reels, including in the Reels tab, in Stories, in Explore and in your feed.
Instagram Reels naturally drew comparisons to TikTok. In a nutshell, the feature lets you record and edit 30-second multi-clip videos with audio and effects. To gain more views, Instagram moved Reels from the Explore tab to their own dedicated section on the main screen in November as part of a redesign that also ushered in a Shop tab.