FullStory, a startup that helps publishers fix ‘Rage Clicks’ has raised a sum of $103 million in its Series D round funding. FullStory is based in Atlanta. The funding round was oversubscribed and has not yet been closed. Permira is the lead investor now which had invested in customer experience startups like Klarna and Nexthink. Other investors include Kleiner Perkins, GV, Stripes, Dell Technologies Capital, Salesforce Ventures, and Glynn Capital.
The startup has managed to raise a total of $170 million to date, and the recent investment values the company at $1.8 billion.
The company has almost 3,100 paying customers and has operations in services like retail, SaaS, finance, and travel. The funds will be invested in its R&D department to improve and innovate and also to expand its markets through Europe and the Asia Pacific.
FullStory makes use of machine learning algorithms to find the pattern of navigation of people on websites and other digital interfaces.
Alex Melamud who led the investment of Permira Growth said in a statement that “We are very excited to partner with the FullStory team as they continue to expand and build a truly extraordinary technology brand that improves the digital experience for all stakeholders.”
“FullStory has rapidly established itself as the market and technology leader in DXI and is now the fastest-growing company in the category and the de facto system of record for all digital experience data,” said Bruce Chizen who is a senior adviser at Permira. He will soon join the FullStory board.