Facebook is launching podcasts and live audio streams in the US on Monday to keep users engaged on its platform and to compete with emerging rivals.
To start with Facebook will allow public figures with verified accounts to start live audio rooms and invite anyone else to speak. A handful of podcasts will be available to people in the US at first and the company plans to add more down the line.
CEO Mark Zuckerberg, who has appeared on the video streaming app Clubhouse in the past, hosted his own live audio room on his Facebook page last week.
“Live Audio Rooms and podcasts rolling out in the US is just the beginning of our audio journey,” wrote Fidji Simo, head of the Facebook app, in a blog post Monday. “Looking ahead, we are working with creators who will use our audio tools to further develop and launch Soundbites short-form, creative audio clips.”
But podcasts and live audio have also been an outlet for racism, misinformation, and extremist material. Live audio is particularly difficult to moderate, compared with traditional social media posts.