As it approaches the one-year anniversary of the debut of Amazon One, the company has announced that the service has expanded. It is now made use at a popular concert venue in Denver, Colorado. The Red Rocks Amphitheater is one of the most iconic and stunning music venues in the United States.
Amazon One is now incorporated into the AXS mobile ticketing platform, allowing amphitheatre attendees to use their palms to enter. Contactless identification, payment, and entry into events are all possible with Amazon One. The ticketing pedestals, used by AXS are self-contained units.
Users must first register their AXS Mobile ID with Amazon One, after which they can scan their palm for quick and easy entrance to concerts and other events. During the present pandemic, contactless payments and identification are more vital than ever. The integration at Red Rocks Amphitheater is the first time Amazon One is available outside of Amazon and Whole Foods Market shops, according to Amazon.
While the technique is currently being tested at Red Rocks, Amazon expects it to be pushed out to additional AXS events in the future. It takes less than a minute to sign up for the system, and users can utilise one or both palms. Amazon One will be enabled in a designated entry line at venues that use the technology. The event goer will place their palm over a sensor, and the device’s computer vision technology will create a unique signature. The service is safe, according to Amazon, and each palm has its own signature. The service is contactless after enrollment, providing instant access to the venue. Event attendees will benefit from faster access to events and fewer waiting in lines.