Yahoo is reportedly working on a YouTube competitor. According to Recode, Yahoo is working on a plan to lure away prominent YouTube stars and networks. There has been complaints that both video creators and owners are unable to make enough money on YouTube and this is what Yahoo is going to take advantage off. Yahoo hopes that offering better ad revenue, guaranteed ad rates, and increased marketing will snatch some of those content creators away from YouTube.
Video has always been an area of interest for Yahoo CEO Marissa Mayer. The company has also signed big partnership deals in this area and has an app called Yahoo Screen. The report also claims that Yahoo’s YouTube competitor will look for established stars and networks, instead of launching an open-to-all video hosting service and hopes to put its plans into work in the coming months.