Twitter has announced that it has launched language targeting for promoted tweets and promoted accounts. This means that, advertisers can now target promoted tweets and promoted accounts in 20 different languages while users will be able to see the adds in their language. This features is available to all the advertisers globally and through the social network’s ads API.
Twitter says that it uses a number of different signals to determine a user’s language and this includes the language selected in their profile settings and the language used for an activity in the site. This means that a user can be targeted by multiple languages if it decides that a user is multilingual.
Language targeting can be used in conjunction with other targeting options based on interest, keyword, gender, geo or tailored audience segments, already offered by the site. Twitter explains the benefits of the new feature:
Language targeting can benefit marketers who want to reach a global audience with language-specific messaging, or who are in countries where large populations speak multiple languages. For example, an advertiser who wants to Promote Tweets to Italian-speaking soccer fans during the World Cup can use Italian language targeting to reach the right users around the world.