Microsoft has purchased mobile-analytics company Capptain. The terms of the deal has not been disclosed. The French startup was founded in 2008 and has developed a software-as-a-service platform that is focused on mobile operators, handset makers and developers. Its service provides users with analytics and the ability to send push notifications based on customer usage patterns. Microsoft is planning to integrate Capptain into Azure. In Azure blog, the company says that:
Capptain will bring a vital new element to our end-to-end story for mobile app development – real-time user and push analytics. With Capptain’s solution, organizations can analyze customer and employee behavior in real-time, and respond by pushing targeted messages, announcements, information or offers. This information empowers organizations to provide personalized, specific content to their customers in order to maximize business opportunities.
We are hard at work integrating Capptain’s solution with the wider Microsoft Azure suite of services so that enterprises can not only build mobile apps to engage customers and employees, but also analyze and optimize that engagement. In the interim, Capptain’s existing solutions will remain available to both new and current customers.