Micromax is going for a brand overhaul. At an event in Gurugram (the new name for Gurgaon) today, the company unveiled a new logo and announced a slew of new products including smartphones, tablets and LED TV. Micromax also announced launching of e-stores.
On smartphones front, the company announced Canvas 6 and Canvas 6 Pro. Both the smartphones are mid-range phablets priced at Rs 13,999. Canvas 6 and 6 Pro have 5.5-inch full HD screens and are powered by the MediaTek Helio X10 Tru-octa processor. The duo have 13-megapixel rear camera and same 3,000 mAh battery. Canvas 6 has a 8-megapixel front camera; Canvas 6 Pro’s front camera is 5-megapixel. Similarly, Canvas 6 has a fingerprint scanner on the back, a feature missing in Canvas 6 Pro.
Other differences include 3GB RAM on Canvas 6 versus 4GB of RAM on Canvas 6 Pro. Also, Canvas 6 offers 32GB of in-built storage, while Canvas 6 Pro has 16GB storage.
Micromax also launched other smartphones at the event including Bolt Supreme, Bolt Q381, Canvas Spark 2+, Canvas Evok, Canvas Mega 2 and Canvas Unite 4.