Users will be able to click a small “Edit provider” link to let Google know how they get their cable, to improve the results. Google is already providing detailed info cards for movies and TV too, if you haven’t noticed, with cast information, trailers, and plot summaries. So both IMDB and whatever you’e using as a TV guide are getting some competition.
Alongside the consumer facing announcement, Google also made a ton of announcements that will affect ad industry insiders. Google says that It’s also automating some of the work in choosing which ads air during breaks, “so two automotive ads don’t appear in the same commercial break and other rules like making sure an alcohol and children’s cereal ad don’t appear in the same commercial break.”