Facebook is planning a standalone camera app to rekindle your interest in sharing original content. The app, which is still in the early stages of development, will reportedly support live streaming as well as stills and video, the Wall Street Journal (WSJ) reports.
The social media platform has already been making other changes to reengage users, according to the WSJ. It now reminds users about holidays and significant dates. It also launched the memory triggering feature “On This Day.” In 2014, the company even toyed with a disappearing picture app like Snapchat called Slingshot, but the feature never gained a following.
The app is said to launch directly into a camera environment, with live video playing an important role as well. Once in the app, you can take pictures for direct upload to Facebook, or start a live video stream. It’s not known if MSQRD will play a role, but that would probably be a good bet on Facebook’s part.