Facebook has acquired a Finnish mobile data startup called Pryte. The company enables single-click mobile data purchases on a need-to and per app basis. Pryte was founded in 2003 by a team of telecom and internet veterans. Its technology will allow users to buy a short-term plan to check out apps like Instagram or Facebook, without committing to a monthly plan.
The terms of the deal has not been disclosed. In the announcement, Pryte mentioned that it will be working to further the Facebook-backed Internet.org’s goal of “making affordable internet access available to everyone in the world”. The full announcement follows:
Today, we are delighted to announce that our team will be joining Facebook. Since we launched Pryte we have worked to reimagine the way mobile data works in an app-driven world, by enabling partnerships between app and content providers, and mobile operators.
Now, we’re joining Facebook, whose mission to connect the world by partnering with operators to bring people online in a profitable way aligns closely with our team’s goals. We are excited to get started, and make an even greater impact by advancing the work we are doing in collaboration with Facebook’s great team working to further Internet.org’s goal of making affordable internet access available to everyone in the world.
We want to express appreciation to our investors, who believed in us and in our vision from the early days. Thank you to everyone who has joined us on this journey.