Amazon considers opening augmented reality furniture stores

amazon-augmented-reality

Amazon’s retail plans could extend well beyond books and groceries. New York Times sources hear that the internet giant is “exploring” the possibility of appliance and furniture stores with a technological angle. You’d use augmented or virtual reality to see how items would look in your own home, making it easier to pull the trigger on that new couch or stove. And there’s a chance that Amazon might challenge some of its tech rivals more directly in retail, too.

Reportedly, Amazon is mulling an electronics store that would be similar in concept to Apple’s shops. While Amazon’s bookstores already carry some of its devices, these would have a “heavy emphasis” on hardware and services like Echo speakers and Prime Video.

Source: engadget