The entry-level 4G handset market in India is booming and competition are in its peak between leaders like Jio, Airtel, Vodafone, BSNL introducing new cost effective 4G handsets in Indian market. After launching Karbonn A40 Indian, Airtel has launched new devices under its ‘Mera Pehla Smartphone’ initiative, in partnership with local manufacturer like Karbonn. The new Mera Pehla Smartphone devices are Karbonn A1 Indian and Karbonn A41 Power.
On the occasion of the launch, Raj Pudipeddi, Director, Consumer Business and CMO, Bharti Airtel said the media, “We are delighted to deepen our partnership with Karbonn to fulfill the smartphone aspirations of India. We saw very strong demand for our first offer under the ‘Mera Pehla Smartphone’ initiative, which validates the broad appeal of this innovative proposition. We are also delighted to have Amazon on board as a partner in this exciting journey and look forward to working closely with them.”
Pardeep Jain, MD, Karbonn Mobiles said, “We are delighted to partner with Airtel. The immense response that we got for us our offer with Airtel helped us add 70 percent new feature phone users to our existing portfolio.”